11 Best Freelance Tiktok Ads Managers [Hire in 48 Hours] | Toptal® (2024)

FAQs

How effective are TikTok ads? ›

Specifically, for TikTok, research conducted by its Marketing Science unit suggests 50% of the impact from a TikTok ad is realized in the first 2 seconds, and the first 6 seconds capture 90% cumulative impact on Ad Recall and around 80% for Awareness.

TikTok Brand Takeover ads

TikTok Brand Takeover ads pop up as soon as users open the TikTok app, take over the screen for a few seconds, and then change into an In-feed video ad. They also appear on the “For You Page” as still images, videos, or gifs with clickable links that lead to landing pages within TikTok.

Top Feed ads come immediately after Top View ads, appearing – you guessed it – at the top of the TikTok feed. This placement feels more natural than Top View ads, making users less likely to feel like they're being sold to, and more likely to engage with your content.

What is TikTok Top View Ad Format? The Top View TikTok format, is one of the most powerful advertising formats on TikTok. Indeed, it is the first video content that will be seen by users. The Top View format is an advertising video that is displayed as soon as your application is opened.

The more engagement your videos get, the more TikTok pays you. TikTok wants users to stick around (to make advertising money), and they'll pay creators who help in that mission. You need at least 100K video views in the last 30 days to join the Creativity Program Beta.

While some TikTok Ads might take longer than usual for the review process to complete, most TikTok Ads are reviewed within 24 hours. You will receive a notification once your TikTok Ads have been approved and published.

The average CPM on TikTok is $9.16 (as of November 2023). TikTok advertising prices start at $0.50 CPM and $0.02 cost per click. A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.

According to a release published by TikTok last May, about 60% of ByteDance is "beneficially owned by global institutional investors such as Carlyle Group, General Atlantic, and Susquehanna International Group," 20% by employees, and the rest by Zhang.

TikTok, for its part, argues its alleged ownership by a Chinese company is a myth. In a 2023 posting on its website, the video platform says that ByteDance is 60% owned by global institutional investors, including Susquehanna International Group, Carlyle Group and General Atlantic.

More than that, the more views you get on TikTok, the more likely you are to receive other types of engagement—comments, follows, shares. While your follow count is the most likely way to measure an account's size, your view count—the people actually seeing your videos—matters just as much.

Is it better to buy followers or views on TikTok? ›

When you buy TikTok followers, they are just that – followers. They don't interact with or watch your new content, so when calculating your engagement rate, it will be suspiciously low when you compare your follower count to the amount of engagement you should be having on your new content.

To maximize your views on TikTok, remember to employ key strategies: create compelling, original content that resonates with your target audience; utilize trending hashtags and sounds to ride the wave of current trends; and post consistently at optimal times to ensure maximum visibility.

A social media takeover is when a person, usually an influencer, a thought leader or employee, “takes over” a brand or another person's social media account for a period of time (usually a day) and posts content on their behalf.

For example, Mucinex's Branded Effect campaign on TikTok resulted in a +42.7% lift in purchase intent. Using Branded Effect ensures that content will be well-labeled, ownable, and primed for discovery. All ad formats can showcase the effect and drive our community to the effects page.

Other tech giants including Microsoft, Oracle, and Meta have long been floated as possible candidates to buy out TikTok. They have the money, and some of them are already in the social-media game.

You can post content that promotes a brand, product, or service on TikTok. This includes: Promoting yourself or your own business. Promoting a third party brand or its products or services in exchange for payment or any other incentive.